Enthused by increasing number of tourists from India, Tourism Australia has intensified its marketing campaign in metro cities. It is planning to increase direct flights to the country from major Indian cities.
Now, travellers fly via Singapore, Kuala Lumpur or Hong Kong. In spite of the lengthy journey, number of tourists from Chennai and other major cities has increased. Tamil Nadu comes fourth, when it comes to Australia-bound tourists. The first three states are Delhi, Maharashtra and Karnataka.
Tourism Australia managing director John O’Sullivan said, “Australia will lobby for more flights connecting India. The promotion with regard to India will be focused on three points – lobbying for more flights, designing tourism products that will give more value for the tourists and to integrate content of promotion by adding local flavor.”
Flying to Australia is expensive and cumbersome because there are no direct flights from Chennai. Scoot Airlines, which offers competitive fares and quick connection from Singapore, has eased the travel woes a bit. This has also increased the volume of tourists in recent months. However, there is very little scope to increase flights via Singapore, because Singapore Airlines has almost exhausted their quota of flights into India. Antti Niemi Womens Jersey