Online shopping is the major reason for Indians to access internet, closely followed by social networking, revealed a recent survey on consumer insights and online buying habits conducted by American Express and Nielsen.
According to the American Express and Nielsen survey titled ‘Understanding Online Consumers,’ which was conducted across six cities – Delhi, Mumbai, Bengaluru, Jaipur, Ahmedabad and Hyderabad, 98 percent Indians voted online shopping as the top reason to access the internet. Social networking came a close second with 96 percent votes.
The survey also found that deals and value-for-money proposition drives Indians to shop online. 60% of respondents cited that they get enticed to shop online during discount days. Apart from comfort of buying online and ease of comparison of products, users buy products online because of cash back offers (40 percent), discount coupons (38 percent), freebies and additional offers (35 percent), the survey revealed.
In a major shift of trend, the survey found that 70 percent Indian consumers prefer online shopping with cards over cash on delivery; quick and safe refunds being the key reason for their preference. When it comes to the usage of plastic money, Indian women have taken the lead in online transactions, leaving behind men across the country. 74 percent female respondent use plastic money for their online transactions on their mobiles (98 percent) and book flights online (56 percent).
The survey also states that men clothing (57 percent) and footwear (53 percent) are the most frequently purchased products online. Additionally, 51 percent users living in metros intend to purchase mobile/ tablets online in comparison to 37 percent user living in Tier I cities.
On an average monthly online spend of Indians is Rs 9,400 at the moment which is going to increase across cities to an overall ticket size of Rs 16,000, the survey said.Share This