Fashion e-retailer Myntra on Thursday suffered major technical glitches as it started spamming its app users with notifications of products being dispatched and delivered without users ordering them.
Myntra app users took to Twitter to complain of incessant notification being sent on their phones. Messages like these flooded Twitter:
Many confused and worried users called up customer care, where an automated voice acknowledged it was a technical problem. Myntra also put out a Tweet accepting the problem:
However, there seems to have been some harm done as many users uninstalled the app after being bombarded by notifications. It is not clear what caused the problem.
Myntra recently announced it is withdrawing from its mobile-only strategy and will relaunch a desktop version of its website next month in an attempt to bring back lost customers and drive growth. The move comes a year after Myntra shut its desktop site and become an app-only store, triggering a debate among online players on whether this strategy will work or backfire. Myntra, which is owned by Flipkart, faces tough completion from the likes of Amazon, Jabong and Snapdeal. Aaron Dell Authentic JerseyShare This