The ministry of power’s initiative Unnat Jyoti by Affordable LEDs for All (UJALA), has already resulted in 55.7 million units of energy savings and has reduced carbon emissions over 45,000 tonnes.
UJALA has benefitted more than 5 crore citizens across 18 states and 4 union territories. This has been possible only through robust distribution and awareness mechanisms. The government has also ensured that awareness of its UJALA programme reaches every beneficiary, irrespective of their social and economic background.
Nevertheless, there are four states where the scheme has not taken off owing to necessary state government approvals. The government is engaging with the respective state governments and ensuring that the scheme is rolled out soon.
The ministry of power, along with the state information departments, distribution companies and several other partners have ensured that the common man is made aware of the scheme through various platforms and in respective local language of the state.
In every state where the scheme is functional – traditional media such as television, radio and newspapers; out of home media such as hoardings, communication vans, posters and digital platforms such as website, social media, mobile app and microsite have been used to spread awareness about distribution of these bulbs
In order to make sure the scheme takes off the power ministry has developed and has actively promoted a dashboard, which provides real-time update of number of bulbs distributed in cities, towns, villages the scheme is presently operational.
Also, each distribution centre is geo-tagged for consumers to ascertain its exact location. The dashboard can be viewed at www.ujala.gov.in or downloaded from Google or Apple store. It details all the publicity material released by the government.
In fact, the government actively directs consumers to UJALA website for queries received on Twitter and Facebook about the location of distribution kiosks. The Ministry has also urged consumers to visit the dashboard and identify the location of the nearest distribution centre along with lodging complaints to the ministry on any challenges faced, including faulty bulbs. Haason Reddick JerseyShare This