Real Estate Companies Eye Online shopping Too !

Ranjeeta Bhattacharjee,
ranjeeta@diligentia.net.in

Online shopping festivals are gaining new highs on the popularity chart these days. Every now and then one or the other famous web portals organises such shopping festivals to attract buyers from different walks of life. The recent one creating a buzz is the Google’s Great Online Shopping Festival (GOSF) 2014. The company is all set to host its third edition of its “Great Online Shopping Festival” (GOSF) between Dec 10-12, a company statement said.

While the news that the mega online shopping festival will feature over 450 partners offering their best deals for 72 hours this year is already creating a spur in the market; this year GOSF will also feature exclusive launches from brands like Motorola Nexus 6, HP, Lenovo, Tata Housing, Karbonn, Van Heusen, Asian Paints and great deals on exclusive designer collection from Pernia’s Pop Up Shops.

And what is more amusing is the fact that India’s leading real estate developer Puravankara and Provident Housing are also participating in the festivals, wherein they will offer over a dozen of its ready to move-in homes or those that are just about going to be given possession. The properties expected to be offered under the special GOSF offer are: Puravankara Projects – Bangalore: Purva Atria Platina, PurvaVenezia, Purva Gold Crest, Purva Highland. In Chennai: PurvaSkycondos. In Kochi: PurvaGrandbay, Purva Oceana, Purva Eternity.

The initiative was launched by Google in 2012, and has seen tremendous response with most players seeing over 350 percent growth in daily sales.

Well going by the trend one can definitely say that the online fever is taking every leading sector in its cove and the day is not far off when we might see the purchase of properties done via online sale as well.
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